Hugely popular and beloved by millions, MR. FOOD is an original. He was the first TV chef to promote practical, "anybody can do it" cooking and food preparation solutions, and, after more than 30 years of sharing his unique brand of quick 'n' easy food tips and recipes with viewers across the country, MR. FOOD continues to find fresh ideas for cooking up fun in the kitchen.

Art Ginsburg developed the MR. FOOD entity that has been a trusted name in media syndication as well as the consumer marketplace for more than a quarter of a century. With beginnings as a butcher with a flair for theatre, Art's "MR. FOOD story" began with his local television debut in 1975. Before long, MR. FOOD burst onto television screens across the Northeast in his self-syndicated, appealing 90-second food vignette. Rave reviews poured in!

By 1982, King World took notice of MR. FOOD and brought him on as a client.
(King World now syndicates such well-known television shows as "Oprah," "Jeopardy," and "Wheel of Fortune.") Today, the MR. FOOD vignette is syndicated by CBS/King World to affiliates in more than 130 television markets across the country, bringing MR. FOOD into the homes of more than 6 million loyal fans daily.

The broad mass appeal of MR. FOOD led to a cookbook contract with William Morrow & Company in 1989. Now, with a track record of more than 40 MR. FOOD cookbooks, the MR. FOOD group has relationships with publishers HarperCollins, Oxmoor House (a division of AOL Time Warner), and the American Diabetes Association (ADA) — with MR. FOOD diabetes cookbooks ranking among the all-time top-selling ADA consumer books…from all categories!

With the television food vignettes and the cookbooks, a true American brand was born. In 1993, MR. FOOD went to QVC, where the increasingly popular brand was responsible for more than 25 million dollars in cookbook sales. As a result of the enormous success and growing credibility of the MR. FOOD brand, the MR. FOOD licensing division was launched in 1995. The MR. FOOD image became synonymously associated with quality product endorsements adhering to the no-nonsense "quick 'n' easy" MR. FOOD philosophy.

The MR. FOOD group now has to its credit a high-profile consumer Web site, www.mrfood.com, offering recipes, information, cookbooks and food-related products adhering to the MR. FOOD no-nonsense food preparation philosophy, in addition to a popular recipe continuity program, produced and distributed by Oxmoor House. The MR. FOOD brand has become well-known to manufacturers and councils desiring to align themselves with a credible, trusted spokesperson who values quality and maintains exceptional standards.

MR. FOOD provides viewers, readers, and fans with the information they need to become heroes in their own kitchens. He knows that busy lifestyles require practical mealtime solutions, and he continues to provide creative ideas and fool-proof, tasty recipes that use only readily available ingredients. Anyone can prepare and enjoy MR. FOOD recipes. That's because MR. FOOD stands for value, great taste, and quick 'n' easy practicality.

MR. FOOD continues to make people's lives easier today, while introducing the food trends of tomorrow. And with his newest venture, Mr. Food no-fuss Meals, MR. FOOD offers consumers even more convenient opportunities to bring their families to the dinner table. Read more...

See what people are saying about Mr. Food…

"Thank you for making cooking life so much easier, faster, and fun. I give Mr. Food an AAAAA+++++!"
—Christine Steinberg, via e-mail

"Your recipes make me look like a master chef. A huge 'high five' to Art. My family is picky and I found these recipes please everyone. I especially love Mr. Food Cooks Like Mama. Please keep writing cookbooks!"
—Lynn from Jacksonville, FL

"I think you are terrific-so 'in-tune' with the needs of today's busy people."
—TV Viewer from Highland Park, NJ

"My husband watches you every night, always rushing into the kitchen to say 'Send for this recipe!' I've suggested to him that he divorce me and marry MR. FOOD. He is still thinking about that one!"
—TV Viewer from Buffalo, NY

"My 4-year-old son loves your show! He and his friend watch it every day. They make your recipes with his friend's mom and have a great time…and (the recipes) come out great! Thanks!"
—Mom from Springfield, MO

"My dietitian recommended your book to me, and I cannot even start to tell you what a blessing you have been to me. What a change your book has made in this diabetic's life!"
—Paul Price, Denton, TX

"Thank you so much for your no-nonsense, anyone-can-make-it, it's-delicious-and-your-family-will-love-it recipes. Instead of 1,000 ingredients, weird flavors and spices, and haughty gourmet recipes, you offer us ('Mrs. Everybody') a down-to-earth set of recipes we can actually use and enjoy. It's nice to have your family say 'OOH IT'S SO GOOD!!' and know they are enjoying dinner. It is a pleasure to be able to offer them good, wholesome foods that did not take two hours of preparation time. We, who are about to eat, salute you! Keep up the good work!"
—Karin Untig, via e-mail

For more information about MR. FOOD, contact Howard Rosenthal at info@mrfood.com.