The Origin of… Have you ever heard the song “You Gotta Get a Gimmick” from the musical “Gypsy”? Well, hearing it for the first time made Mr. Food decide that he, too, needed a gimmick to help people notice his show. But how did he come up with it?

When Mr. Food first appeared on television, he was featured on a local morning talk show in Albany, New York. After he’d prepare his recipe each day, he and the host, Mimi Scott, would always finish the segments by tasting the dishes. Mr. Food felt like something was missing by just ending his spots that way, so one day he finished with a big “OOH IT’S SO GOOD!!”

It just came out! It wasn’t planned. No high-profile PR company came up with it…it just happened.

After finishing a few more shows that way, Mr. Food was walking down the street and, out of nowhere, someone pointed at him and said, “Hey! It’s the ‘OOH IT’S SO GOOD!!’ guy!”

When it kept happening, he knew he had found something. From then on, it became his signature tagline – a “gimmick” that has become woven into the fabric of Mr. Food.

In 1995, “OOH IT’S SO GOOD!!®” became a registered sound mark with the U.S. Patent and Trademark Office. Only a handful of sound marks have been deemed worthy of this distinction, including the theme song of the Harlem Globetrotters International, the roar of the MGM lion, the familiar chest-beating and call of Tarzan, and the NBC chimes. Mr. Food is happy and proud to be in such good company and, yes...