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 Press Room

Welcome to our Press Room, where we deliver easy access to current information and news for the media and anyone interested in all that’s happening with Mr. Food, as well as perspectives on quick & easy food trends.

MR. FOOD LAUNCHES EXPANDED WEBSITE

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Fort Lauderdale, FL (March 1, 2009) — Ginsburg Enterprises Incorporated, the parent company of the Mr. Food TV show, announces the launch of its newly redesigned website, mrfood.com. The company that produces the nationally syndicated Mr. Food TV show featuring Mr. Food, a.k.a. Art Ginsburg, is proud to introduce its expanded website with interactive informational food features plus new product lines.

"The new mrfood.com offers viewers the ability to view current and past Mr. Food TV segments 24/7, via streaming video," says Steve Ginsburg, CEO. "Along with our TV affiliate partners, we want to be the first online source consumers turn to for quick & easy recipes and help with no-fuss meal-planning. In addition, we're now welcoming our viewers behind the scenes at Mr. Food."

Highlights of the new site include a photo gallery from many of Mr. Food's location shoots, and a Health hints section to assist busy cooks with tips for shopping and creating quick yet nutritious meals. The new Kids department offers suggestions for everything from how to make the best school lunches to safety guidelines that cooks of all ages need to know.

The site's ecommerce shopping area offers unique and helpful kitchenware and edible items, plus it features autographed Mr. Food cookbooks.

Need a better way or a bit of help with a particular kitchen chore? How-To videos will share tips and teach consumers how to do some of the more involved kitchen tasks, such as pitting avocados and breading foods without making a mess.

Mr. Food and his team are also looking for more viewer feedback and interaction with their new site. "We have always strived to satisfy our viewers' appetites for quick & easy food-related information, as well as easy-to-prepare, tasty recipes. One thing that really sets our site apart is that all our recipes have been tested numerous times to ensure they meet our high standards," says Ginsburg. "We've also added wider search capability to our recipe database, plus recipe photos so fans can see what their finished dishes will look like."

This is only the first phase of the Mr. Food site upgrade, as the company continues to focus additional resources on this growing area. Soon to be added is a Mr. Food Blog, which will give fans the opportunity to chat with Mr. Food.

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