With more than 8 thousand syndicated segments in production, you’d think that Mr. Food would have lost some of his passion for cooking. When we asked him, he said, “Are you kidding? I love it more today than ever!”
There’s an easy recipe for how Art Ginsburg keeps going strong: He loves what he does! He’s been on television as Mr. Food for more than 30 years. Viewers relate to him as the hometown guy – you know, just like everyone’s favorite uncle. He is the originator of quick & easy cooking, yet he keeps things fresh and is always reinventing himself. That is what has fueled his staying power and why imitation has truly been the greatest form of flattery for Art, with so many well-known chefs following his lead. Countless celebrity-based food segments and cookboooks have emulated his contention that off-the-shelf ingredients add up to the best recipes.
Mr. Food’s timeless appeal mirrors that of his peers, chefs Martin Yan and Wolfgang Puck – all visionaries in their own right, each with a definitive personality and audience to match. Mr. Food hones in on the American family – and the importance of mealtime. His down-to-earth, lovable demeanor combines with a rich sense of humor, yet he can be thoughtfully serious when the topic requires. It’s easy to understand how the Mr. Food personality has endured.
And it’s why, every weekday, television stations across the country give their local news that important advantage by presenting no-fuss recipes and the latest in food news from Mr. Food. News Director Fred D’Ambrosi of San Diego affiliate KFMB agrees wholeheartedly. ”With today’s hectic lifestyles, there is so much to know and so little time in the day to keep our families on track. With Mr. Food, in less than two minutes, viewers get relevant food and cooking information they can actually use.”
Mr. Food is one of the major reasons viewers tune into their local news stations each day. Like with sports and weather, fans look forward to their daily dose of Mr. Food wisdom and familiar show tagline: “OOH IT’S SO GOOD!!” As a member of each station’s news team, Mr. Food is an extra reporter who is a respected icon yet isn’t tied to the newsroom or even the city limits. He’s part of the community…with a national reach.
Whether it’s exploring a corn field or checking out a a food factory assembly line, Mr. Food segments take viewers behind the scenes wherever the action may be – locally, across the country, around the world. He’s a trendsetter always sharing up-to-the-minute stories on kitchen helpers from foods to gadgets. He’s a “mover and shaker” who’s shared the stage with everyone from Mickey Mouse to Miss America!
It’s no wonder that Art Ginsburg, as Mr. Food, has maintained his status as the longest-running vignette in television history. It could be because he is representative of America’s true eating habits – never compromising to fads, always remaining true to himself.
Airing in more than 130 television markets, the vignette is nationally syndicated by CBS Worldwide Distribution with more than four million viewers tuning in daily to see what MR. FOOD is cooking up for them. We guarantee it’s always something to make them say…
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