The Originators of Quick & Easy Cooking!



Fort Lauderdale, FL (May 25, 2010) — Ginsburg Enterprises Incorporated, producers of the nationally syndicated Mr. Food TV show, and Internet media company Prime Publishing, LLC announce a new series of Mr. Food eCookbooks.

Mr. Food Decadent Desserts is the first in a series of “electronic cookbooks,” also known as eCookbooks, that can be downloaded by users at no cost from the newly launched Mr. Food Web site, The first eCookbook can be downloaded here:

The decision to feature desserts as the theme of the first Mr. Food eCookbook was an easy one, according to Caryl Fantel, site editor, since “desserts are by far the most-requested recipes.” Fantel went on to describe what readers will find in this first eCookbook: “More than 25 incredible desserts…everything from Black Forest Cake to Whoopie Pies to Bite-Sized Chocolate Cheesecake, plus lots more treats that are sure to create smiles.”

The eCookbook series is one of the many features found at the new Web site launched by these two media companies earlier this year. An eNewsletter, Mr. Food blogs, food products including traditional cookbooks, and many more offerings can be found there, along with a large database of food-related information plus quick and easy recipes, for which the Mr. Food brand is well known.

Visit or call 954-938-0400 for more information.


About Mr. Food:
Art Ginsburg, better known as Mr. Food®, is the originator of quick & easy cooking. He has been a fixture on television news programs across the U.S. for more than 30 years, maintaining a presence in American homes via his television vignette, which is syndicated by CBS Television Distribution and seen by close to 4 million viewers daily. Mr. Food was the first TV chef to promote "anybody can do it" recipes to a wide audience. With close to 50 "quick & easy" cookbooks to his credit, and the popular Web site, Mr. Food continues to give his loyal fans practical solutions to everyday mealtime dilemmas.

About Prime Publishing, LLC:
Prime Publishing, LLC was established in 1995 as a traditional niche book publishing company. Today, it is an Internet Media Company that operates Web site communities and e-mail newsletters in niche areas such as cooking and crafting. A complete list of free e-mail newsletters published by the company can be found at

Caryl Fantel, Editor,


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Chocolate Pecan Cobbler

Serve this Chocolate Pecan Cobbler piping hot with a scoop of ice cream for a decadent treat! The rich chocolate and bits of toffee make this one a crowd pleaser. You won't believe how easy this homemade dessert is to make!

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