Mr. Food Features "Hello Cupcake!" Author On Spring Cookbook Corner

Fort Lauderdale, FL (March 16, 2010) — Art Ginsburg, aka Mr. Food, knows a thing or two about baking. But when he invited cookbook author Karen Tack to share cupcake decorating ideas and tips on his show, he was duly impressed.

Tack and co-author Alan Richardson created the popular “Hello, Cupcake!” cookbook, with a second book, “What’s New, Cupcake?” hitting stores in April. Ginsburg says, “The cupcake trend has caught on like wildfire. What I love about the ideas in Karen and Alan’s book is that they are amazingly creative, using products that are readily available at practically any supermarket.”

The creations in “Hello, Cupcake!” can be made with homemade or store-bought cupcakes and other ingredients such as prepared frosting, cookies, and candies like jelly beans and licorice, etc. “Like all the Mr. Food recipes, these are ‘anyone can do it’ tips, and the cupcakes look amazing!” Ginsburg added.

Tack will appear on the Mr. Food segment airing Friday, March 26, sharing her recipe for Spring Flower Cupcakes in time for Easter celebrations. It’s a quick and easy homemade idea to help budget- and time-pressed viewers with their holiday entertaining. Instead of paying a high price for bakery desserts, Tack shows how to easily decorate cupcakes with a variety of pastel-colored gourmet jelly bean “petals” for a fun and tasty result.

A return appearance on the Mr. Food show is scheduled for Tack in early summer, when she’ll continue to inspire viewers to explore their own creativity.

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About Mr. Food:

Art Ginsburg, better known as Mr. Food®, has been a fixture on television news programs across the U.S. for more than 30 years. He has maintained a presence in American homes via his television vignette, which is syndicated by CBS Television Distribution and seen by close to 4 million viewers daily. Mr. Food was the first TV chef to promote "anybody can do it" recipes to a wide audience. With close to 50 "quick & easy" cookbooks to his credit, and the popular mrfood.com Web site, Mr. Food continues to give his loyal fans practical solutions to everyday mealtime dilemmas.

Photos available upon request.
FOR MORE INFORMATION, CONTACT:

Helayne Rosenblum, Senior Writer/Producer
954-938-0400
hrosenblum@mrfood.com


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