The Origin of "OOH IT'S SO GOOD!!"

Have you ever heard the song “You Gotta Get a Gimmick” from the musical “Gypsy”? Well, hearing it made Mr. Food decide he, too, needed to have a gimmick for his show. But how did he come up with it?
 

When Mr. Food first started out, he was featured on a morning talk show in Albany, New York. After he’d prepare his recipe each day, he and the host, Mimi Scott, would always taste it on-air. Mr. Food thought the segments were missing something by just ending this way, so one day he finished with a big “OOH IT’S SO GOOD!!”
 

It just came out! It wasn’t planned. No fancy PR company came up with it…it just happened.
 

After finishing a few more shows like that, Mr. Food happened to be walking down the street one day and, out of nowhere, someone pointed at him and said, “Hey! It’s the ‘OOH IT’S SO GOOD!!’ guy!”
 

When It kept happening, Art knew he had found something. From then on, it became his signature tagline – a “gimmick” that has become woven into the fabric of Mr. Food.
 

In 1995, “OOH IT’S SO GOOD!!®” became a registered sound mark with the U.S. Patent Office. Mr. Food is certainly in good company, since only a handful of sound marks have been deemed worthy of this distinction, including the theme song of the Harlem Globetrotters International, the roar of the MGM lion, the familiar chest-beating and call of Tarzan, and the NBC chimes that we hear before the evening news, to name a few.