Smart Tips for the Fish Counter


Smart Tips for the Fish Counter

Fish is a smart option for quick and nutritious dinners. There are loads of fish choices, and being an informed shopper is a must. Want to reel in the best buys at the fish counter? Check out our top tips!

What to Do

  • Selection Tips: Fresh fish should smell like the ocean. Any odd or strong odors should be an immediate red flag to pass it by. No matter what type of fish you’re choosing, look for bright, almost translucent, color and moist, firm flesh that springs back when touched. If you prefer whole fish, look for clear, bright eyes and bright red gills, a clean belly cavity, scales that are tightly adhered to the skin and, again, firm flesh that springs back.
  • Buy On Sale: Filleted or boneless fish is pricier than fish with skin and bones, but the advantage is there’s no waste or worry about the bones (although, be careful, 'cause a few can always slip by). 
  • Last Stop: For the sake of food safety, this should be one of your last stops before heading to the check-out counter. Your selections should be kept cold, so it’s a good idea to ask to have them packed on ice for your trip home – especially during warm weather.

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